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Problem solver and passionate about innovation.
Sick to design and improve experiences through Design Thinking and Human-Centered Methods.
About me
Soy Diseñadora de Experiencias y Estrategias guiadas por la investigación de usuarios. Traduzco insights clave en iniciativas que transforman productos y servicios, asegurando el cumplimiento de la promesa de valor e impactando positivamente la experiencia del usuario y los resultados del negocio.
Cuento con más de 10 años de experiencia en la industria Human-Centered Design, desempeñando roles de UXR, Service Design y UX junto a equipos multidisciplinarios. Alineo el diseño con objetivos de negocio, métricas de satisfacción y KPIs estratégicos, promoviendo siempre una cultura donde el usuario esté al centro y el diseño impulse la evolución constante de los servicios.
EnglishI am an Experience and Strategy Designer driven by user research. I translate key insights into initiatives that transform products and services—ensuring value delivery while driving positive impacts for both the user experience and business outcomes.
With over 10 years of experience in Human-Centered Design, I've taken on UXR, Service Design, and UX roles alongside multidisciplinary teams. I align design with business goals, satisfaction metrics, and strategic KPIs, consistently fostering a culture where the user is at the center and design drives continuous service evolution.
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Resume
My knowledge and experience throught the last years .
2024-2025
Specializing in quantitative data analysis, strategic communication of complex data, and data visualization.".
Oct, 2023
Attended the Service Design Conference in Berlin, gaining hands-on, in-person training and materials focused on executing product and service design.
Aug 2020
A user research methodology course taught by industry-leading researcher Indi Young and translated by Bibi Nuñez.
2019
Session facilitation strategies using creative methodologies, such as trigger cards.
2019
A course that helps me to expand my toolbox and apply both approaches UX-SD in a correct way.
Service Designer, UX Researcher, and Design Team Lead. Experienced in shaping digital and physical experiences througn design strategies for brands like Orange, The Infatuation, Mondelēz among others.
I gather the client's needs and provide an accurate design diagnosis. As well suggest which kind of design service they need depending the phase of the project they faced Is there a service need I attend them. Map all the Ksquare processes to enhance the service that Ksquare provides for clients, employees, and suppliers.
The main and the most important GBM digital product is GBMHomebroker. I was in charge to define the opening investment contract supported by the insights provided by UX Research team. To me this flow is the most important moment of the experience and for the business.
I had helped to shape the functionality, flow, and experiences of many BBVA products. (BBVA Plan, Send, Wallet and Multipagos) Always advocate for usability and interface design, and I used to be responsible for the delivery and output of quality and timely design deliverables - including wireframes, prototypes, presentations with business people.
Skills
Expertise and topics that i feel confortable with
I translate complex business challenges into clear design and research requirements right from the start, building design roadmaps aligned with requirement goals.
I integrate AI tools into my workflow to optimize the impact in the proposals. Whether it’s automating routine design tasks or enhancing data-driven decision-making.
Run strategic workshops, co-designing sessions to align perspectives, trigger ideation, and prioritize solutions, ensuring alignment between multidisciplinary teams and stakeholders.
I orchestrate seamless E2E experiences by aligning user touchpoints with business strategy. I ensure every interaction is intuitive and effective, translating the company's value proposition into meaningful services.
I ransform business requirements into tangible digital products. Let's solve complex interaction challenges for Web and iOS into a complete wireflows and memorable experiences.
From scoping and planning to final execution. By applying mixed-methods research, I uncover deep audience insights, utilizing user data as the core raw material to drive well-informed experiences.
I manage the daily operations and infrastructure for research teams, overseeing budget tracking, participant recruitment, incentive management, and repository scaling.
I synthesize qualitative and quantitative data, translating it into actionable strategic insights that facilitate informed, data-driven decision-making.
I monitor customer experience and operational metrics to spot trends, patterns, and risks. This gives us the data we need to act strategically instead of just reacting to problems.
Portfolio
A snapshot of recent work
Blog
Check Out My Latest Blog Posts
Supongamos que inician los primeros días un nuevo año. Con qué situación se siente más familiarizado, normalmente que le sucede cuando un año inica:A) “Me siento bastante motivado, año nuevo, borrón y cuenta”
Recientemente me incorporé como diseñadora de servicios a una compañía que principalmente vende servicios de desarrollo de software e inauguraban el estudio de diseño con varios diseñadores super talentosos.
